Although sunglasses are a popular accessory all year round, the selection process becomes even more active in the summer, as we seek the perfect companion for the sunny season. That’s why we want to introduce you to MAUI JIM- a brand that will undoubtedly make choosing your next pair of sunglasses easier.
The story of Maui Jim began in 1987 on the Hawaiian island of Maui. From the very beginning, the brand’s mission was to protect eyes from harmful sun exposure while showcasing the island’s vibrant natural beauty. This led to the development of their revolutionary PolarizedPlus2® lens, which not only offers maximum protection but also enhances color perception. The original Maui Jim collection included just seven models- today, that number exceeds 125. In 2022, the brand officially became part of the Kering portfolio, and by 2025, Maui Jim’s journey in Georgia had begun.
In Georgia, Afflelou Paris, a network of optical salons, became the exclusive distributor of Maui Jim sunglasses. Since 2021, Afflelou Paris has been collaborating with the Kering Group. The brand’s official launch at Afflelou Paris took place in April of this year, where specially invited guests had the opportunity to experience the unique aesthetic of Maui Jim in person. A few months later, guests gathered at the Tbilisi Hills Golf Course to once again explore the brand’s innovative vision clarity during an open-air golf masterclass.
The Afflelou Paris event was attended by well-known guests such as Salome Gviniashvili, Zura Khizanishvili, Tako Natsvlishvili, Nina Tskitishvili, Ana Shelia, and Lasha Lomidze. Alongside the introduction of the new collection, the event allowed each guest to personally test the brand’s exceptional technology and experience how it captures colors in an open-air environment.
So, if you’re still searching for the perfect pair of sunglasses for summer and haven’t yet decided on a brand, make sure to visit Afflelou Paris optical salons located in Saburtalo City Mall, Galleria Tbilisi, and 11 A. Pushkin Street, and discover the distinctive aesthetics and innovative technology of MAUI JIM for yourself.
