In today’s world, hair care has become an increasingly important part of our daily routine. Environmental pollution, everyday stress, harmful UV exposure and other factors can have a strong impact on hair health. They can change the hair’s structure, take away its moisture and reduce its natural shine. Created in Stockholm in 2004, Swedish premium haircare brand REF was developed to answer these modern challenges. In Georgia, REF is available exclusively at PSP pharmacies. The brand’s main mission is to offer high-quality haircare products. REF’s philosophy is based on a simple idea – “Made with Love” – and combines creativity, innovation and environmental responsibility. Every REF product is 100% vegan, sulfate-free, paraben-free and gluten-free. The products are not tested on animals and are known for their innovative formulas. All REF products contain a UV filter that helps protect the hair from the harmful effects of the sun and helps maintain its natural colour. One of the brand’s key ingredients is quinoa protein, a natural vegan keratin rich in amino acids. It helps restore, strengthen and improve the hair fibre. Combined with formulas enriched with vitamins B, C and D, as well as organic oils such as jojoba, flaxseed, coconut, grapefruit and bergamot, these ingredients provide effective protection and care for the hair.
Since every hair type needs a different approach, REF has created a wide range of products for specific needs. The brand offers different lines and formulas designed for everything from adding volume and deep hydration to repairing damaged hair, protecting colour and neutralising unwanted tones.
This line was created for fine, weak and flat hair and includes a shampoo, conditioner, mask and mousse. Its unique formula, enriched with quinoa proteins, grapefruit and jojoba oils, gives hair natural volume without making it feel heavy. Organic grapefruit oil helps refresh the scalp, supports healthy hair growth and helps reduce hair loss, leaving the hair light, clean and full of volume.
Designed for all types of natural and coloured hair, this line helps protect, strengthen and add shine. The range includes a shampoo, conditioner and mask. Acai and jojoba oils, rich in vitamins, together with omega-3 and omega-6 fatty acids, deeply nourish coloured hair, soften it and help protect it from environmental stress. The formula helps maintain a bright colour, protects against fading and helps reduce frizz and damage to the hair fibre.
Created for dry, damaged, weak and chemically treated hair, this line includes a shampoo, conditioner and mask. Protein-rich natural extracts and murumuru butter help keep moisture in the hair, strengthen the hair fibre and protect its outer layer. The products deeply repair damaged hair and help bring back its natural elasticity, softness and healthy shine.
This deeply hydrating line is designed for dry, dehydrated, curly or lifeless hair. It includes a shampoo, conditioner and mask. Fatty acids from coconut oil and nourishing bergamot oil penetrate deep into the hair and restore essential moisture without removing the hair’s natural oils. The result is softer, smoother, more manageable and healthier-looking hair.
Created for blonde, lightened and grey hair, this line includes a shampoo and conditioner. The formula is enriched with organic oils and botanical extracts and contains violet pigments that help neutralise unwanted yellow tones caused by oxidation or minerals. The products gently tone light hair, help prevent dullness, do not dry out the hair and give grey hair an elegant silver tone.
Overall, REF offers a specific solution for almost every hair type and concern – from dryness and damaged hair to lack of volume, colour protection and more. If you are looking for professional hair care with carefully selected ingredients, the Swedish brand REF is available at PSP pharmacies in Georgia. The products can be selected and purchased both at PSP stores and online.
