Elegant and Star-Studded Moments – this perfectly describes the pre-launch campaign of UBER GEORGIA, held as part of Tbilisi Culture Week.
The campaign’s slogan, BLACK SUITS YOU, hints that you will be taken on a journey through the most elegant atmosphere. Black, after all, is the timeless symbol of elegance, always on-trend.
The campaign was linked to the brand’s rapid entry into the Georgian market. You can find more details in the special project titled “Nargis for UBER GEORGIA.”
UBER GEORGIA’s exclusive service will soon become a part of daily life.
What Happened at “Tbilisi Culture Week”?
Drivers from UBER GEORGIA, dressed in designer clothes, appeared with premium-class, new black cars, accompanying fashion week guests and capturing the attention of photographers.
The service also provided transportation for both international and local representatives of the fashion industry during the event.
A black carpet, elegant drivers, and famous personalities all contributed to a remarkable atmosphere, emphasizing comfort and quality.
The campaign featured well-known public figures, including Rusa Chachua, Salome Gvinashvili, Nino Eliava, Janet Kerdikoshvili, and others.
Behind-the-Scenes Moments
A special highlight of the campaign was a photoshoot by world-renowned street style photographer ADAM KATZ SINDING, capturing several famous faces. The photoshoot was the result of a collaboration between Sinding and SITUATIONIST’s creative director, Irakli Rusadze.
Behind-the-Scenes Moments
It’s worth noting that Adam Katz Sinding is a true innovator in street style photography, capturing modern global fashion events since 2008. SITUATIONIST is a world-famous Georgian brand, worn by celebrities like Bella Hadid, Beyoncé, and others.
As for UBER GEORGIA, they will offer the UBER BLACK service to Georgian customers, with experienced drivers and new, comfortable, and safe vehicles.
