In today’s market, where mass production dominates, consumers are increasingly looking for products with a personal story. This is exactly where the new Georgian brand Qeri finds its place. Launched in December 2025, the brand introduced personalized aprons designed around individual needs. Beyond functionality, each piece carries emotional value and a sense of personal connection.
At the moment, Qeri’s portfolio includes two main lines: adult and children’s aprons. This approach allows the brand to fully embrace the idea of family unity. One of Qeri’s key strengths is the founders’ direct involvement in both production and communication. This personal approach builds a close relationship with customers and creates stronger loyalty toward the product.
The brand’s main inspiration is closely tied to the emotional idea that defines Qeri’s identity. Lika Kvaratskhelia became a central source of inspiration for sisters Elene and Ana Shelia, shaping the brand’s story, philosophy, and path to success. N13 spoke directly with the founders, who shared the core vision that turned Qeri from a simple idea into a successful Georgian business.
The idea of Keri was born in our kitchen. Everything started naturally. Our mother spent a lot of time cooking every day, wearing different aprons, and in this daily routine, the wish appeared to create an apron that would be not only practical, but also beautiful, original, and made with love. We wanted to design something people would enjoy wearing in their own kitchen – a personalized item that would make them feel it was truly created just for them.
Step by step, the idea turned into reality. Through careful attention to details, thoughtful design choices, a strong focus on quality, and the belief that Qeri should feel warm, honest, and home-oriented, the brand made its journey – from our kitchen to yours.
