In a world where time has become our most elusive luxury, the culture of self-care is undergoing a profound transformation. Today’s consumer needs formulations that deliver instant results while simplifying the rhythm of modern life. It is precisely in response to this modern dilemma that Maviènne Paris, the new vanguard of French derma-cosmetics, has made its striking debut.
From its grand unveiling at the iconic Ritz Paris to its prestigious presence at the Cannes Film Festival’s exclusive business platform, Maviènne Paris has already captured international attention. Seamlessly weaving decades of French laboratory heritage with an eco-conscious philosophy and pharmaceutical-grade safety, the brand has now arrived to pamper the Georgian market, launching officially within the PSP pharmacy network.
In this exclusive interview, we speak with Magda Kubusidze, CEO of Remartin, as she reveals the alchemy behind a brand that balances exceptional delicacy with remarkable performance.
Maviènne Paris has entered the beauty industry with the hallmarks of French quality and sophistication. What is the core philosophy of the brand, and how do you successfully bridge the time-honored traditions of French dermocosmetics with the day-to-day needs of the modern woman?
At its heart, Maviènne Paris has always aimed to move in perfect sync with the tempo of modern life. Our mission is to craft exceptionally high-performance skincare that simplifies the daily ritual. Our philosophy is built upon a streamlined yet profoundly effective routine, which is why you will find only two or three standout, carefully crafted products in every category. It is this exact synthesis of French elegance and rigorous scientific approach that makes Maviènne Paris so uniquely compelling. Our goal is to make quality accessible… Ultimately, Maviènne Paris is designed to care for the entire family- women, men, and little ones alike. Our family collection is safe for children from the age of 3, while our specialized advanced skincare line is tailored for ages 13 and up.
The brand’s official debut took place on December 20, 2025. Tell us about that evening- what made it so extraordinary? How would you describe the initial wave of feedback and response from your audience?
The presentation unfolded in the very heart of France, at the iconic Ritz Paris. It was an evening that brought together visionary investors, leading distributors, and the crème de la crème of French influencers. The media response was immediate, highlighted by exclusive coverage from Forbes France. For our guests, the true surprise of the night was the exclusive screening of Maviènne Paris’s Christmas campaign video- a cinematic project brought to life under the creative direction of Data Alekseev. The atmospheric soundtrack of the evening was curated by French musician Gabriel Boutros and Greek performer Anastasia Valavanidi, enveloping the crowd at the Ritz Paris in an unforgettable emotional experience. The evening was such a resounding success that it remains a vibrant topic of conversation within the inner circles of the fashion and beauty industries. That was precisely our vision: to boldly announce Maviènne Paris’s entry onto the international stage from the heart of Paris, perfectly timed with the official launch of our digital flagship, shop.mavienne.fr.
In the world of derma-cosmetics, formulation is everything. Maviènne Paris is known to collaborate with world-class laboratories and manufacturing facilities. Could you tell us more about this partnership?
The secret to Maviènne Paris’s uncompromising quality lies tucked away in our French estates, situated across two distinguished regions- Brest and Cahors. In Cahors, the brand nurtures its own private plantations, where organic botanicals like lavender, rosemary, and jasmine thrive in pristine, ecologically pure environments. These hand-harvested ingredients are then transformed on-site into sophisticated skincare formulas within our state-of-the-art laboratory. Equipped with cutting-edge technology, both facilities are officially certified by the European Beauty and Health Association.
Which active ingredients serve as Maviènne Paris’s secret weapons, and what is it that makes them so remarkably effective?
Maviènne Paris’s formulations unite the heavyweights of skincare science: hyaluronic acid, collagen, advanced peptides, niacinamide, salicylic acid, and a potent complex of essential vitamins (A, E, C, and Group B)- everything vital to cultivate skin health and natural luminosity. Our products are entirely free from harmful chemicals, carcinogens, parabens, silicones, and drying alcohols. With 97% of our formulations being of pure, biological, and natural origin, the brand achieves a level of pharmaceutical safety and trust that is rare. It is also worth noting that Maviènne Paris places equal care on both people and nature; therefore, its product packaging is eco-friendly and fully biodegradable.
In today’s world, driven by environmental stressors and urban anxiety, more and more people are experiencing allergies and heightened skin sensitivity. How does Maviènne Paris rise to meet this modern challenge?
Because Maviènne Paris’s products are biologically pure, the risk of allergic reactions is kept to an absolute minimum. However, since the matrix of every individual’s skin is completely unique, we always encourage our clients to review the ingredients beforehand, simply to rule out any personal sensitivity to a specific botanical component. When it comes to confronting the demands of contemporary life and environmental stress, Maviènne Paris’s beautifully balanced formulas are the result of visionary biologists, chemists, and dermatologists working with the ultimate in vanguard technology. This is why Maviènne Paris’s formulas are suited to modern urban lifestyles and environmentally stressed skin. It effectively soothes the epidermis, purifies pores, reinforces the skin’s protective barrier, and infuses deep hydration, while meticulously maintaining the ideal pH balance and restoring the skin’s natural canvas.
There is a common misconception that skincare designed for sensitive or allergy-prone skin is limited to merely soothing the skin. How does Maviènne Paris manage to be simultaneously ultra-gentle and remarkably results-driven?
At Maviènne Paris, we firmly believe that caring for sensitive skin should transcend simple calming effects- it must deliver real, visible transformation. That is why our brand’s vision is anchored in a balance: maximum tenderness coupled with the latest, high-performance active ingredients. Maviènne Paris’s formulas are meticulously crafted under the strict standards of “Cosmétique de Pharmacie.” This ensures that each product is absolutely safe for a delicate epidermis, while purposefully targeting specific needs such as deep hydration, lipid barrier restoration, enhanced elasticity, and advanced age-defying prevention. We exclude harsh, irritating compounds from our formulations, replacing them with supreme-quality biomimetic peptides, varied molecular forms of hyaluronic acid, and precious botanical antioxidants. As a result, the skin reveals a smoother, firmer and radiantly healthy appearance.
Maviènne Paris has recently captured international attention at a highly prestigious global event. Could you share the story behind this milestone?
Our recognition within the global beauty scene was demonstrated when Maviènne Paris served as an official sponsor for the grand “Cannes & Connect” event, hosted at the Time France villa during the Cannes Film Festival. This is an elite business platform that gathers major corporate leaders and key stakeholders from around the globe. To be part of such a monumental gathering is both a profound honor and a definitive leap forward for our brand.
Looking through the Maviènne Paris portfolio, the sheer diversity of the range is remarkable. Which are the absolute “must-have” products that every skin type inherently needs?
Every skin type, regardless of age, needs a solid foundation built on health, protection, and deep moisture. If we narrow down our portfolio to the absolute essentials, the Maviènne Paris routine comes down to three must-have products: Gentle Cleansing Gel or Purifying Foam-designed to sweep away urban impurities and balance the skin without ever stripping its delicate lipid barrier; The Hydra-Refresh Booster Serum- a lightweight yet incredibly potent masterpiece infused with Sodium Hyaluronate and an Aquaporin booster. It delivers multi-depth hydration and instantly plumps the skin; Finally, the ritual is completed by our signature Hydra Balance Velvet Cream- which acts as a protective shield against environmental stressors while enhancing overall elasticity and radiant comfort. Despite the diversity of our range, these three creations work in perfect harmony to ensure a highly effective routine for everyone.
Seasonality invariably dictates the behavior of our skin. As summer approaches, which specific lines or hero products from Maviènne Paris become indispensable for protecting and nurturing our skin?
During the summer season, hydration becomes an absolute, non-negotiable priority. This is why the Maviènne Paris Tonic-Lotion is the quintessential choice to awaken the skin, while our signature Hydrating Serum infuses the complexion with that coveted, youthfully radiant “lit-from-within” glow. The Maviènne Paris cream portfolio is meticulously calibrated to answer distinct cutaneous needs- whether managing oil-prone, blemish-susceptible skin or, conversely, comforting a dry, highly sensitized epidermis. The ultimate, non-negotiable crescendo of this summer ritual is, of course, our SPF 50, which protects the skin with a lightweight barrier against ultraviolet radiation, effortlessly arresting the signs of photoaging. We also feature body shimmer oils that absorb instantly, leaving the skin velvety soft with a subtle, healthy glow- all without a trace of greasiness.
Maviènne Paris’s triumphant debut is already undeniable. What is the next chapter for the brand- can we anticipate an expansion of the line or the unveiling of new, advanced innovations in the near future?
Maviènne Paris is always in pursuit of innovation- we continuously develop and refine our formulas to offer our customers sophisticated and effective products. Every day, we observe the dynamics of the international market, study modern needs, and in response to these evolving demands, create new, exciting and most importantly, completely safe skincare solutions.
TEXT: TATULI GVINIANIDZE
