GT Motors once again hosted its now-annual Off-Road tour, Defender Experience 2025. Held for the third year in a row due to high demand and positive customer feedback, the event aims to expand the Defender Community. The tour, which took place from September 5-7 in the Upper Adjara region, gave existing Land Rover customers and potential buyers a chance to fully experience and explore the capabilities of the Defender vehicles.
The first destination this year was Upper Adjara. Around 150 vehicles participated, most of which belonged to Defender Community members. GT Motors also provided several vehicles for test drives, including some of the newest and most popular models on the Georgian market: Defender 90, 110, 130, and Defender OCTA.
GT Motors hosted official Land Rover representatives-certified instructors whose expertise made the Off-Road adventure even more exciting. The tour was also supported by representatives from Jaguar Land Rover (JLR) headquarters, ensuring smooth organization and execution.
The Defender convoy started from Tbilisi. The first part of the Off-Road tour took place at Green Lake, where participants tested the vehicles on varied terrain. Guests also enjoyed a specially organized picnic with local Adjara cuisine.
The second part of the tour continued over the Goderdzi Pass toward Batumi, allowing participants to further explore the vehicles’ capabilities. The three-day event concluded in Batumi, with every detail reflecting the character of the Defender.
“This tour has become a special tradition for us, bringing together loyal customers and those eager to learn more about the Defender. This year, we again created an event that perfectly represents the character of the Defender and the ecosystem it belongs to-nature and the ultimate freedom. GT Motors is proud to offer Georgian customers unique experiences connected to world-class brands, and we greatly value our international partners’ contributions,” said Ella Kamladze, Marketing Director at GT Motors.
Photo: Elene Tsuleiskiri
This year, Defender Experience 2025 was supported by Bank of Georgia as the general partner and the insurance group Aldagi as a sponsor.
