Every year leaves its mark on the fashion industry. Each season brings change, shaping moments that later become full eras, passed from one generation to another. 2025 was no exception. At first glance, it was just another 365 days, but in reality, it became much more than a simple period of time. It was a year of quiet yet truly radical shifts that created global noise and reached almost every corner of the fashion world.
In this article, we look back at the key moments of 2025 – events that will remain in fashion history and remind us that we were all witnesses, and part, of this defining era.
As expected, the year began with major creative director changes. In 2025, almost every leading fashion house entered a new chapter. Matthieu Blazy took over at Chanel, Jonathan Anderson began a new era at Dior, and Demna ended his time at Balenciaga before presenting his debut collection for Gucci, where he replaced Pierpaolo Piccioli. At Loewe, the role of creative director was taken by Jack McCollough and Lazaro Hernandez. This is not the full list, but it clearly shows that 2025 became a turning point for international fashion houses.
One of the most emotional moments came from Versace. Donatella Versace stepped down as creative director, closing a beloved chapter for the brand. Her position was taken by Italian designer Dario Vitale, who became the first creative director in the house’s history not to carry the Versace name. Soon after, Prada Group officially acquired Versace from Capri Holdings for €1.25 billion. However, following his debut collection, Dario Vitale also left the fashion house, adding another unexpected turn to the story.
September 4, 2025 became a day of tears and nostalgia. The world said goodbye to Giorgio Armani. The legendary Italian designer passed away at the age of 91. When speaking about the end of eras, it is impossible not to mark the final chapter of the ARMANI story – a name that shaped modern fashion and influenced generations.
The year was also historic for Ray-Ban. For the first time, the brand appointed a creative director, choosing A$AP Rocky. His vision, energy, and cultural influence matched the brand perfectly, opening a new and bold direction for Ray-Ban.
Changes were announced at the Cannes Film Festival as well. New dress code rules were introduced for the red carpet and festival spaces. Organizers officially banned nudity and also placed restrictions on oversized looks, especially long trains and large capes that could disturb movement. The decision sparked discussion but clearly signaled a new, more controlled era for red carpet fashion.
Another unexpected and powerful moment came on June 26, 2025. After 37 years, Anna Wintour stepped down as Editor-in-Chief of American Vogue. Her position was taken by Chloe Malle. Wintour transformed Vogue into one of the most influential platforms in modern media, becoming its voice and strength for decades. While the change shocked many fashion lovers, she retained her role as global editorial leader at Condé Nast – a clear sign that her influence on Vogue is far from over.
In the beauty industry, Hailey Bieber made a bold move by selling her brand RHODE to E.L.F. Beauty for $1 billion. Founded in 2022, RHODE quickly built a strong identity and global recognition. The sale proved to be a strategic decision, strengthening the brand’s future position while opening a new chapter for its founder.
October 2025 was especially anticipated by Georgian audiences. After official confirmation, Matilda Gvarliani returned to the Victoria’s Secret runway. On October 16, the Georgian model appeared once again at one of the most-watched fashion shows in the world, presenting two looks instead of one, marking a proud and powerful moment.
Finally, December 1, 2025 brought a meaningful win for Anok Yai. At the Fashion Awards, the 28-year-old South Sudanese model was named International Model of the Year. While the awards take place annually, this moment stood out. From the beginning of her career, Anok often faced criticism and negative public opinion despite her striking presence. Her win became a clear statement: talent always finds its way, regardless of background, public judgment, or doubt.
2025 reminded us that fashion is not only about clothes – it is about change, courage, and history in the making.
