Fashion has long moved beyond traditional runways and beautiful show venues. Today, it is part of almost every industry, including sport. The connection between fashion and sport became especially visible through Formula 1, but this year the FIFA World Cup took that relationship to a new level. From airport arrivals to pre-match appearances, national teams looked as if they were walking a luxury fashion runway. Their outfits quickly caught the attention of both football fans and the fashion community. Leading fashion houses created looks with clean tailoring, technical fabrics, and modern silhouettes, proving once again that clothing is more than style-it is a way to express personality, confidence, and identity.
Germany
For the opening stage of the tournament, Germany chose Marc O’Polo. The team arrived in relaxed, everyday looks featuring oversized bomber jackets, classic polo shirts, and loose trousers. The national team crest was embroidered on every jacket, while Rimowa suitcases completed the travel look with understated luxury.
Democratic Republic of the Congo
The Democratic Republic of the Congo became one of the most talked-about teams thanks to its elegant wardrobe by JMAKXParis. The collection focused on sharp tailoring, while leopard-print belts and capes celebrated the country’s cultural heritage. Matching leopard-print bags completed the outfits, symbolizing strength and resilience.
Spain
Loewe dressed the Spanish national team in relaxed, oversized silhouettes. The colour palette mixed different shades, with some players wearing red tops and others yellow. Blue and khaki jackets and trousers added balance to the collection, while brown loafers gave every look a refined finish.
Japan
Japan presented two different wardrobes during the tournament. Adidas created the team’s sportswear, inspired by its archive from the 1990s. For official events, Dunhill designed classic tailored outfits that reflected timeless British elegance.
France
The French team paired its sportswear with luxury accessories, including oversized bags from Hermès (Birkin and Kelly), Chanel, and Louis Vuitton. Meanwhile, the team’s official kit was designed through a collaboration between Nike and Jacquemus, bringing together performance and contemporary fashion.
Switzerland
Switzerland embraced a streetwear-inspired aesthetic. Puma worked with American designer Salehe Bembury to create relaxed jackets, trousers, and shorts featuring graphic illustrations of the Swiss Alps. The result was modern, functional, and full of character.
Croatia
Croatia’s off-duty wardrobe was created by Canadian brand Mackage. Red, white, and blue- the colours of the national flag- became the main design theme. The collection also introduced a special sneaker called Luka, named after captain Luka Modrić, adding a personal touch to the team’s style.
