{"id":9301,"date":"2026-10-27T15:39:22","date_gmt":"2026-10-27T11:39:22","guid":{"rendered":"https:\/\/nargismagazine.ge\/?p=9301"},"modified":"2026-10-27T15:55:05","modified_gmt":"2026-10-27T11:55:05","slug":"ninutsa-orjonikidze-beyond-the-frame","status":"publish","type":"post","link":"https:\/\/nargismagazine.ge\/en\/ninutsa-orjonikidze-beyond-the-frame\/","title":{"rendered":"NINUTSA ORJONIKIDZE Beyond the Frame"},"content":{"rendered":"
\n

In an era when television was still considered an \u201cimpenetrable fortress,\u201d Ninutsa Orjonikidze found the key to its gates, emerging as a definitive voice on screen. Through tireless dedication and a relentless pursuit of self-refinement, she swiftly carved out a permanent space for herself within the media landscape.<\/p>\n<\/div>\n

\n

As time unfolded, the industry shifted\u2014projects evolved, airwaves transformed, and the public\u2019s relationship with information was reimagined. Yet, Ninutsa, always keeping her finger on the pulse of the moment, navigated these changes with effortless grace. She masterfully bridged the gap between the academic poise required for the screen and the vibrant, uninhibited freedom of social media. The transition from television to vlogging was more than a change of platform; it was the birth of a new philosophy. Ninutsa joins us to discuss the narrative of her digital diaries and the delicate line between her true self and the social media lens. How did the concept of her vlog come to life, and what is its ultimate purpose? In a world of perpetual filming, is there still room for raw, personal emotion? Discover Ninutsa Orjonikidze\u2014beyond the frame…<\/p>\n

\"\"
\nJust a few years ago\u2014back when television still reigned as the primary source of information\u2014broadcast networks were widely regarded as closed circles, almost impenetrable worlds of their own. Gaining access was no easy feat. How did you manage to step into the frame? Take us back to the very beginning\u2014what do you remember about your first steps into the world of television?<\/strong><\/p>\n<\/div>\n

\n

It was 2016 when, with the help of a personal connection, I found my way into the newsroom of TV Pirveli as an intern. For four months, I was completely consumed by the craft; however, at the time, my child was still a toddler. Between the erratic schedule and the weight of my responsibilities at home, balancing motherhood with professional ambition became a profound challenge. Later, as my child grew and I regained my sense of autonomy, I felt the pull to return. During this pivotal period, I found immense strength in the support of Manana Itonishvili, my speech coach. In 2019, when the Public Broadcaster was scouting for fresh faces for their new show, Nashuadghevs (In the Afternoon), she was the one who recommended me. The casting process was grueling, but I persevered until I was officially confirmed as a host. I carry an immense sense of gratitude for the team that looked beyond my lack of experience, recognized my raw potential, and gave me the stage to take those first, life-changing steps.<\/p>\n<\/div>\n

\n

For a journalist, every project is a milestone of evolution and craft… yet, there is usually that one \u201cfavorite.\u201d Which production do you hold the deepest emotional connection to, and why?<\/strong><\/p>\n<\/div>\n

\n

My heart remains most tethered to the First Channel and my very first live broadcast… it represents the sheer gravity of responsibility I felt for the first time. I was thirty when I stepped before the cameras, and I can still recall the sensation\u2014the frantic pulse, the nerves that caught in my throat. In a live broadcast, there is no safety net; there is no chance to retract a mistake. You are either ready, or you are not. That is where true professional tempering begins. It was a season of firsts: the first taste of success, the first rush of a compliment, the realization that I could do this… and, of course, the first stumbles. Back then, those errors felt like the end of the world, but today I recognize them as the very catalysts for my growth. It was a period that fortified me both professionally and personally. Perhaps that\u2019s why it remains so vivid\u2014as the definitive beginning that shaped my entire future.<\/p>\n<\/div>\n

\n

Being a television host means your words carry weight. How has your approach to public speaking evolved over the years? Do you find yourself filtering your thoughts more carefully now, or have you become more candid and direct?<\/strong><\/p>\n<\/div>\n

\n

In the beginning, I didn\u2019t approach it with such depth. I made my share of mistakes, operating under the impression that a word was just… a word. However, time has taught me that anything said\u2014especially from behind a screen\u2014wields immense power. A word can build, but it can also destroy. Today, I am far more intentional; I constantly weigh what I say, when I say it, and the context in which it lives.<\/p>\n

\"\"
\nYou are a source of inspiration for many women. Do you feel a sense of responsibility when you curate a look or champion a particular brand?<\/strong><\/p>\n<\/div>\n

\n

I\u2019m actually quite modest about being called a \u201csource of inspiration.\u201d I truly don\u2019t perceive myself in that light. For me, style has never been a calculated mission or an attempt to set an example; it\u2019s something that has trailed me since childhood as a form of play. While other girls were playing with dolls, I was captivated by the art of dressing up\u2014pairing colors, creating silhouettes, and getting lost in the joy of details. I never spared time or energy for it. To me, this process was always its own little microcosm\u2014a sanctuary where I simply found pleasure. Style remains a natural extension of who I am; it\u2019s just my everyday reality.<\/p>\n<\/div>\n

\n

In your view, what is the unique signature that sets Georgian fashion apart, and how often do you find yourself favoring local labels?<\/strong><\/p>\n<\/div>\n

\n

I have a profound love for the work of Georgian designers, and it fills me with immense pride. I never view them in a vacuum or as an isolated niche; to me, they are an integral part of the global fashion dialogue\u2014fully realized, dynamic, and deeply engaged. I believe Georgian fashion lacks nothing when compared to the international stage. It fits seamlessly into the modern context\u2014it is intellectually curious, relevant, synchronized with the times, and often daringly bold.<\/p>\n<\/div>\n

\n

Fashion today moves at a breakneck pace\u2014it\u2019s an ever-shifting landscape. How do you ensure your identity isn\u2019t lost in the chaos? How do you filter what is merely \u201ctrendy\u201d from what is authentically \u201cyou\u201d\u2014the organic pieces of your individual style?<\/strong><\/p>\n<\/div>\n

\n

My approach to dressing is intuitive\u2014I lead with my form. Over the years, I\u2019ve mastered the language of my own body: understanding what to accentuate, how to find equilibrium, and which silhouettes truly resonate with me. I\u2019ve come to realize that not every trend is meant for everyone, nor should it be. The secret lies in knowing your proportions and leaning into what highlights your individuality. While I occasionally embrace minimalism, I find that excessive uniformity can sometimes strip away character, leaving the look feeling somewhat hollow. As for trends in general? They move at a lightning pace\u2014fleeting moments in a much larger story. I feel they change incredibly fast. They\u2019ve become so mass-produced that it\u2019s a little disheartening. I\u2019m not entirely sure if it is I who has matured or if fashion itself has shifted, but something feels fundamentally different now\u2014that old sense of magic has, perhaps, lost a bit of its luster.<\/p>\n

\"\"
\nHow was the concept of your vlog born? What is its core purpose? If you were to summarize it\u2014what is the overarching narrative and the philosophy behind it?<\/strong><\/p>\n<\/div>\n

\n

It all began during my time at Rustavi 2. We had traveled to the breathtaking highlands of Tusheti to cover the \u201cMountain Days\u201d festival. The crew consisted of myself, Mariam Mamageishvili, and Nika Lebanidze. The footage we brought back was so evocative, and the resulting segment so distinct, that we immediately realized we wanted to create more projects of this caliber. Soon after, our circle expanded: Guro, our film editor, joined us, followed by producer Tamar Koberidze, and eventually, Giorgi Komiashvili. And just like that, our six-person ensemble was complete. It started almost by accident\u2014one shoot, one story\u2014but that singular spark led to the creation of our YouTube channel. Truly, great journeys often begin with a simple coincidence.<\/p>\n<\/div>\n

\n

I want to take this moment to thank my team for their unwavering professionalism and loyalty. I firmly believe that significant results are only achieved when you stand beside people of this caliber. I am genuinely fortunate to create alongside them.<\/p>\n<\/div>\n

\n

How does the Ninutsa Orjonikidze we see on social media differ from the one in real life?<\/strong><\/p>\n<\/div>\n

\n

To be honest, I\u2019ve never given it much thought. Our vlogs are so expansive and the productions so labor-intensive that there\u2019s very little room for performance. This format doesn\u2019t allow for pretense. Since you don\u2019t always possess the perfect mood, peak energy, or boundless spirit, you naturally have to give yourself a \u201cmental push\u201d sometimes… In those moments, a sense of duty and responsibility takes the lead. No matter what kind of day you\u2019re having, you know you must deliver; you must see it through to the end. As for the duality between the screen and reality: I believe the persona the audience sees is largely a result of our team\u2019s collective vision. It is a refined product, a piece of content… but I don\u2019t believe I deviate very far from that woman in my everyday life.<\/p>\n<\/div>\n

\n

What would you say to those who watch your vlogs and dream of a life like yours?<\/strong><\/p>\n<\/div>\n

\n

First and foremost\u2014subscribe to the channel! (laughs). But truly, if I managed to orchestrate this, then anyone can. Travel is an extraordinary thing. Above all, you need great friends\u2014people who crave adventure and won\u2019t back down from a challenge. A team is vital; in those grueling moments, it\u2019s each other\u2019s energy that fuels your strength. It\u2019s also essential to step outside your comfort zone. Of course, safety is always a priority, but fear should never become a barrier.<\/p>\n

\"\"
\nYou travel extensively… When you\u2019re capturing these moments, do you ever feel as though you\u2019re witnessing the world through a lens rather than your own eyes? Are there moments when you intentionally switch off the camera to keep an emotion entirely for yourself?<\/strong><\/p>\n<\/div>\n

\n

Georgia is breathtakingly beautiful… and incredibly diverse. I will forever be grateful that I\u2019ve had the chance to witness it all with my own eyes: the mountains, the remote villages, the people. Each journey carries its own unique narrative. I\u2019ve learned that while the camera allows us to share the story, it shouldn\u2019t replace the feeling of being there. There is a profound difference between documenting a moment and actually living it.<\/p>\n<\/div>\n

\n

For me, filming is far more than a mere technical exercise\u2014it is a way of seeing. Even in the mundane moments of daily life, wherever I may be, I find myself observing my surroundings as if through a viewfinder: the way light falls across a surface, the fluid movement of a person through a room, the singular detail that could anchor an entire frame. I am constantly searching\u2014sometimes for the \u201cperfect\u201d shot, and other times for that raw, imperfect moment that possesses its own unique truth. This habit has taught me to perceive the world through a different lens. Perhaps that is why I am so drawn to travel. Journeying grants you a fresh perspective, a new quality of light, and encounters with new souls. When you love the craft of capturing images, you instinctively begin to register the nuances\u2014those fleeting details that might otherwise go unnoticed. It is a process that never exhausts me, because every new day holds the promise of a brand-new frame.<\/p>\n

Interview: Tatuli Gvinianidze<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In an era when television was still considered an \u201cimpenetrable fortress,\u201d Ninutsa Orjonikidze found the key to its gates, emerging as a definitive voice on screen. Through tireless dedication and a relentless pursuit of self-refinement, she swiftly carved out a permanent space for herself within the media landscape. As time unfolded, the industry shifted\u2014projects evolved, […]<\/p>\n","protected":false},"author":2,"featured_media":9289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"1","parallax":"1","fullscreen":"1","layout":"no-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"1","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[43],"tags":[396,1098,1117],"class_list":["post-9301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-persona-en","tag-interview","tag-travel","tag-ninutsa-orjonikidze"],"acf":[],"yoast_head":"\nNINUTSA ORJONIKIDZE Beyond the Frame - Nargis Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nargismagazine.ge\/en\/ninutsa-orjonikidze-beyond-the-frame\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NINUTSA ORJONIKIDZE Beyond the Frame - Nargis Magazine\" \/>\n<meta property=\"og:description\" content=\"In an era when television was still considered an \u201cimpenetrable fortress,\u201d Ninutsa Orjonikidze found the key to its gates, emerging as a definitive voice on screen. 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