{"id":7112,"date":"2026-02-19T10:48:49","date_gmt":"2026-02-19T06:48:49","guid":{"rendered":"https:\/\/nargismagazine.ge\/?p=7112"},"modified":"2026-02-19T10:48:49","modified_gmt":"2026-02-19T06:48:49","slug":"a-weekend-with-an-artist-the-new-capsule-collection-by-weekend-max-mara","status":"publish","type":"post","link":"https:\/\/nargismagazine.ge\/en\/a-weekend-with-an-artist-the-new-capsule-collection-by-weekend-max-mara\/","title":{"rendered":"\u201cA Weekend with an Artist\u201d – the new capsule collection by Weekend Max Mara"},"content":{"rendered":"

For the Spring\/Summer 2026 season, Weekend Max Mara presents a capsule collection that explores the relationship between fashion and art from a new perspective. This time, the brand\u2019s iconic trench coat becomes the subject of creative experiments by five internationally recognised artists.<\/p>\n

Within the project, signature Weekend Max Mara pieces turn into white canvases for Victoria Kosheleva, Paola Pivi, Tschabalala Self, Tai Shani and Shafei Xia. Each of them created an \u201cartist\u2019s trench\u201d – a garment that fully reflects the artist\u2019s vision, technique and creative identity.<\/p>\n

\"\"
\nThe artist selection was led by renowned art critic, curator and writer Francesco Bonami, who previously served as director of the Venice Biennale, curated the Whitney Biennial, and is currently a board member of Gagosian Gallery, as well as director of the BYArtmatters Contemporary Art Museum in Hangzhou. The main criteria were originality, a strong visual language and balance between generations. Bonami ultimately chose artists known for creative freedom and independence from commercial trends.<\/p>\n

\u201cOur goal was to offer a space for individual and personal self-expression through an iconic garment – something that is fundamental to fashion when it speaks with a unique voice to its audience,\u201d Bonami said.<\/p>\n

\"\"
\nVictoria Kosheleva, who combines contemporary and classical imagery through her own style of \u201ccyber-expressionism\u201d, worked directly on the trench prototype. Her hand-painted works were later translated into prints by Weekend Max Mara. For Kosheleva, the trench feels closer to a stage costume than everyday clothing, where chessboard patterns, ornamental eyes, complex curves and flowers exist in harmony. The concept comes from her ongoing interest in theatricality, masks and the \u201ctrickster\u201d figure – a recurring character in her practice. \u201cA coat is not just decoration. It is a mood, a state, a gesture – like carrying a piece of theatre, a dream and unanswered questions,\u201d she notes.<\/p>\n

\"\"
\nItalian artist Paola Pivi often uses everyday objects in her work, changing their qualities and inviting viewers to rethink reality. Now based in Hawaii, she finds inspiration in the island\u2019s sharp light, flora, fauna and the \u201cdouble rainbow\u201d that appears almost daily in the sky. This natural phenomenon became the base of her trench design: vertical, colourful stripes on the front and back create an hourglass shape, visually defining the waist.<\/p>\n

\"\"
\nBorn in Harlem, Tschabalala Self is known for her paintings, prints and sculptures that explore identity and symbolism. Her glossy pastel-yellow trench is decorated with her signature pink \u201cInfinity Flowers\u201d. These flowers express the temporary beauty and fragility of nature, closely linked to the human body. Blooming every year, the Infinity Flower reminds us that change starts at the roots. The images on the coat were applied using a stamping method inspired by traditional batik techniques.<\/p>\n

\"\"
\nMultidisciplinary artist Tai Shani, who works across performance, film and experimental writing, chose black glossy vinyl for her trench coat. Her practice often explores themes around women, illness and solidarity, while rethinking feminine aesthetics such as floral or gothic styles. According to Shani, the black vinyl turns the trench into a mysterious and symbolic object.<\/p>\n

\"\"
\nChinese artist Shafei Xia, based in Bologna, is known for a provocative and humorous style inspired by 19th-century Japanese shunga and Chinese erotic painting. For the trench, she created an image of a woman merging with a white tiger, placed on the back of the coat and surrounded by flowers. The image shows a contrast between calm and chaos, reflecting a constant struggle between life, love and destruction. The work was created using her signature technique: watercolour on sandalwood paper.<\/p>\n

\"\"
\nThe campaign was shot by photographer and director Petra Collins, whose visual language has had a strong influence on contemporary photography. For this project, she made an unusual choice and appears in the images herself, embodying the artist. Collins wears all five trench coats, which are also photographed separately in still-life compositions. Set in an art-filled space, the campaign underlines the idea that this collection is a true treasure – and that each trench is a wearable work of art.<\/p>\n","protected":false},"excerpt":{"rendered":"

For the Spring\/Summer 2026 season, Weekend Max Mara presents a capsule collection that explores the relationship between fashion and art from a new perspective. This time, the brand\u2019s iconic trench coat becomes the subject of creative experiments by five internationally recognised artists. Within the project, signature Weekend Max Mara pieces turn into white canvases for […]<\/p>\n","protected":false},"author":2,"featured_media":7108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[44,46],"tags":[348,755,538,610],"class_list":["post-7112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-trend","tag-style","tag-trench-coat","tag-weekend-max-mara","tag-what-should-i-wear"],"acf":[],"yoast_head":"\n\u201cA Weekend with an Artist\u201d - the new capsule collection by Weekend Max Mara - Nargis Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nargismagazine.ge\/en\/a-weekend-with-an-artist-the-new-capsule-collection-by-weekend-max-mara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cA Weekend with an Artist\u201d - the new capsule collection by Weekend Max Mara - Nargis Magazine\" \/>\n<meta property=\"og:description\" content=\"For the Spring\/Summer 2026 season, Weekend Max Mara presents a capsule collection that explores the relationship between fashion and art from a new perspective. 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