In today\u2019s market, where mass production dominates, consumers are increasingly looking for products with a personal story. This is exactly where the new Georgian brand Qeri finds its place. Launched in December 2025, the brand introduced personalized aprons designed around individual needs. Beyond functionality, each piece carries emotional value and a sense of personal connection.<\/p>\n
![\"\"](\"https:\/\/nargismagazine.ge\/wp-content\/uploads\/2026\/02\/15.png\")
\nAt the moment, Qeri\u2019s portfolio includes two main lines: adult and children\u2019s aprons. This approach allows the brand to fully embrace the idea of family unity. One of Qeri\u2019s key strengths is the founders\u2019 direct involvement in both production and communication. This personal approach builds a close relationship with customers and creates stronger loyalty toward the product.<\/p>\n
Step by step, the idea turned into reality. Through careful attention to details, thoughtful design choices, a strong focus on quality, and the belief that Qeri should feel warm, honest, and home-oriented, the brand made its journey – from our kitchen to yours.<\/p>\n","protected":false},"excerpt":{"rendered":" In today\u2019s market, where mass production dominates, consumers are increasingly looking for products with a personal story. This is exactly where the new Georgian brand Qeri finds its place. Launched in December 2025, the brand introduced personalized aprons designed around individual needs. Beyond functionality, each piece carries emotional value and a sense of personal connection. […]<\/p>\n","protected":false},"author":2,"featured_media":6911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[44],"tags":[711,332,712,713],"class_list":["post-6913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apron","tag-ana-shelia-en","tag-lika-kvaratskhelia","tag-qeri"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/nargismagazine.ge\/wp-content\/uploads\/2026\/02\/16.png\")
\nThe brand\u2019s main inspiration is closely tied to the emotional idea that defines Qeri\u2019s identity. Lika Kvaratskhelia became a central source of inspiration for sisters Elene and Ana Shelia, shaping the brand\u2019s story, philosophy, and path to success. N13<\/em> spoke directly with the founders, who shared the core vision that turned Qeri from a simple idea into a successful Georgian business.<\/p>\n![\"\"](\"https:\/\/nargismagazine.ge\/wp-content\/uploads\/2026\/02\/19.png\")
\nThe idea of Keri was born in our kitchen. Everything started naturally. Our mother spent a lot of time cooking every day, wearing different aprons, and in this daily routine, the wish appeared to create an apron that would be not only practical, but also beautiful, original, and made with love. We wanted to design something people would enjoy wearing in their own kitchen – a personalized item that would make them feel it was truly created just for them.<\/p>\n![\"\"](\"https:\/\/nargismagazine.ge\/wp-content\/uploads\/2026\/02\/20.png\")
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